This new tobacco company got everything right from the very start. Unique flavors, I have tested how long the flavor last and I could still taste bud orange onto the third round of coals. That being said it is absolutely a blood orange flavor so, if you don’t like zest I would not suggest it. Finally it is shredded to perfection and easy to pack tobacco. I find that last fact usually where new companies go wrong. I would recommend this brand to anyone.